Hello Daniel,
We are sorry you are unhappy with this collar. We can assure you it is not cheap. We use custom made premium Polyester Webbing and a beautiful and crisp Topographic Sublimated print that just won't wear off. The buckles are Duraflex Brand, not some generic buckle, the d ring is an anodized and laser etched aluminum custom design, and the stitching is crazy strong and overdone with 2 big xbox stitches on both sides of the d-ring as well as a nice Bartack stitch on the ends. This is a solid collar that isn't going to break and that will look nice and new for quite awhile.